The Four-Word Question That Simplifies Complexity: “What Do You Think?”
The fastest way to simplify complexity isn’t a strategy document - it’s a four word question.
You don’t need reminding how complex and volatile the world around you has become.
Turn to any business at scale, and every day brings more to deal with - faster change, tighter margins, and rising expectations.
When pressure builds, the instinct is to look up for answers.
The larger the organisation, the stronger the pull - as if someone above us must have been gifted with the solution.
After all, we’re the “boss.” We should know. Right?
But what if the real power lies in asking a different question:
“What do you think?”
Here’s what happens when you ask it:
It invites thinking — the bedrock of creativity and innovation.
It signals trust — “I value your ideas.”
It empowers action — permission to search, test, and learn.
It opens dialogue — not a monologue, but a conversation of equals.
It builds shared ownership — “Let’s solve this together.”
A simple question - yet it rewires the dynamics of leadership.
Simplicity really does lie on the other side of complexity - if we’re willing to ask before we answer.
Some of the most powerful leadership moves are also the simplest.
Where could asking “What do you think?” unlock clarity and flow in your team this week?
Former Fortune 10 C-Suite and 2022 HR Leader of the Year.
I coach executives, solve complex organisational issues, and advise boards.